Organisations spend millions beautifully crafting global campaigns only to find that their new slogan translates into something offensive in some obscure Far Eastern country. If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet office announced that all government departments are to be branded under the same identity in an effort to improve online services.
Your rebrand is complete, the employees trained and the signage installed, but the hard work doesn’t stop there. A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence. What would happen to your ‘views’, ‘followers’ or ‘likes’ and what would be the result of a hypothetical merger between PepsiCo and Coca Cola?
With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the ‘Brand Emporium’?
Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.