Features & insight
Magic and Logic: 2 steps to bridging the gap
Imagine that you head up a large marketing department. You've got a digital specialist. A PR specialist. A DM whizz. B2B, P2P, SEO and every other acronym covered. They all love you. You are a marketing genius and embrace new trends and technologies while paying homage to the classics. You are untouchable. Read more..
Rebranding: 10 things to consider
Rebranding is one of the toughest exercises a company can go through. The irony is that most people will only go through it once, maybe twice in their career. This means a lot of learning gets lost in the ether of promotions and job moves. Luckily there are a handful of agencies out there who coordinate rebranding programmes day-in, day-out. Here are Endpoint's pointers on what to look out for. Read more..
A beginners guide to signage
Before I joined the brand implementation racket I knew nothing about signage. I still know very little about the technical specification of signs, but I have been blown away by their importance to both the decision making cycle and branding in general. These 5 points will hopefully shed some light on the role signage plays for those more at home with Adwords than AutoCAD. Read more..
Wayfinding: a mixture of art & science
World Business programme on wayfinding best practice with interview and contribution by Endpoint. Watch the programme..