Brand Audit & Evaluation

You don’t need to be going through a rebrand to improve your visual identity. We provide auditing and evaluation services for your branded assets. We then advise on ways to improve brand quality, consistency, efficiency and cost-effectiveness. It can be a difficult task even in small businesses, let alone global organisations with multiple stakeholders influencing brand and business outcomes.

We assess the opportunities for improvement across all assets or a single asset area such as signage, fleet livery, printed collateral, clothing, digital assets or environments. We can then upgrade, rationalise and simplify your branded assets and create the tools and processes to support the realisation and maintenance of these improvements.

We assess how the brand is maintained, optimising team structure, quality control, processes, tools, vendor management, procurement and technology. We can even provide a help desk where we can field inquiries and manage vendors as well as the ongoing maintenance of your brand.

Visual Identity Management

• Rebrand Planning
• Specification & Engineering
• Brand Implementation
• Brand Asset Management
• Brand Audit & Evaluation

Endpoint undertook over 600 rebrand audits for us throughout the UK and Ireland, carried out with efficiency and within tight time constraints. Their understanding has helped ensure our brand requirements are met across our portfolio of branches.

Terry Egan, William Hill