Rebrand Planning & Consultancy

We advise on the financial impact and strategic scenarios of brand implementation to establish realistic budgets, timescale, potential savings and viable rollout options. It is important to consider implementation at the planning stage of the rebranding process. Why invest time and significant costs in brand planning and creative, only to find out that the design can’t be implemented within budget.

ImpactValuator™

Rebranding can be very expensive and often requires high-level management approval. In our experience the ratio between the expenditures for branding consultants and design compared to the cost for implementation is usually 1 to 20 and sometimes more. With our ImpactValuator™ we provide quick insight into potential required investments and savings of any implementation programme before you embark on the rollout.

Our ImpactValuator™ database contains information from over 700 brand implementation cases to provide 85% accuracy into expected rebrand investments.

Impact Analysis

Knowledge is power. Before you can develop a realistic plan you must first establish what needs to be rebranded and the likely impact on your company in terms of investment, timelines and organisational effect. We plot the rebrand process and advise you on the best approach to deliver improved brand consistency with measurable time and cost savings.

This impact analysis examines all brand touchpoints and charts the rebrand process with accurate cost estimates and realistic timelines for phased and full scope brand implementation both locally and globally.

Related features & insights

• Rebranding: 10 things to consider

Visual Identity Management

• Rebrand Planning
• Specification & Engineering
• Brand Implementation
• Brand Asset Management
• Brand Audit & Evaluation

Endpoint played a unique and valuable role in being able to appreciate the strategic perspective as well as managing internal and external property resources.

Clare Tresidder, Whitbread