Rebrand Process Management
We support organisations and their creative partners through the process of rebranding, from scenario planning and application design to rebrand rollout and brand implementation. We cover a variety of applications including printed collateral, signage, IT/office automation, fleet liveries, environments and clothing.
Rebrand Planning
With our ImpactValuator™ we provide quick insight into potential required investments and savings of any implementation programme before you embark on the rollout.
Our ImpactValuator™ database contains information from over 700 brand implementation cases to provide 85% accuracy into expected rebrand investments.
Application Design
We define and specify the best materials and performance criteria for each of your brand touchpoints to ensure you get the most suitable and cost effective solution for your brand. We work alongside your creative teams to define technical specifications for materials, optimal placement and environmental criteria to produce branded assets that are visually striking, durable, easy to produce, practical to implement and easy to maintain. Here are some of the specific services we provide:
- Guideline interpretation
- Application design
- Product development
- Product rationalisation
- Value engineering
Brand Implementation
Implementing a multifaceted brand is an extensive task – coordinating suppliers, manufacturers, statutory permits, logistics and installation with project teams across multiple sites, departments and countries can prove to be complex involving differing interests and stakeholders. Endpoint support internal teams through the rebranding journey, providing extensive knowledge and support in the following areas:
- Project management
- Planning applications
- Procurement
- Supply chain management