Guy's & St Thomas' NHS Trust
Wayfinding and environmental signing with all public areas of the hospital to improve customer communication, wayfinding and their whole visitor experience.
Signage & Wayfinding
We specialise in the design, development and delivery of effective architectural signage & wayfinding projects within the corporate, environmental and urban environment.
- Sign family development
- Environmental graphics and workplace branding
- Pedestrian & vehicular wayfinding solutions
- Materials investigation & performance specification
- Technical & production management
- Accessibility, health & safety and statutory permissions
Signage Design
We believe that the integrity of your design should never be compromised by a lack of ability. Signage should mirror the designer's vision. This guiding principle makes Endpoint the most trusted consultancy in the industry, working with pre-eminent designers such as North, Cartlige Levene, HOK and Gensler.
Our design engineers take your creative concept and provide technical direction, ensuring the final product is practical and visually striking. Our project managers provide logistical support: handling contractors, installation and the more arduous aspects of project delivery.
With unrivalled access to the latest materials, technologies and processes, Endpoint delivers cost-effective signage programmes that embody your vision.
Wayfinding
Spatial orienteering is not purely dependent on signage. Signage and environmental graphics are important wayfinding tools, but they should only be considered in conjunction with architectural facets such as colour, lighting and ambient controls. It is important to exploit these signals in order to develop a seamless wayfinding strategy. Constantly relying on signage is costly and counter-intuitive – rather than improve navigation you risk cluttering environments with pointless signs, confusing users.
Understanding context is crucial. In an office building, signs pointing to each amenity at every junction are simply not necessary. Site visitors are rarely unaccompanied and employees soon find their way around.
A comprehensive wayfinding strategy should in essence minimise the need for signage. At Endpoint, we approach wayfinding from the user's perspective – reducing complexity, making life easier and enhancing your physical environment.
British Land - Regent's Place
Development and implemention of a seamless pedestrian wayfinding system that complimented a landscape of modern architecture and street furniture.
Selfridges
Implementation and delivery of an effective new wayfinding strategy for the Oxford Street store that encapsulates the unique Selfridges spirit.
Connect Sheffield
As part of a collaborative team of strategists, designers and production specialists, a unique identity and urban wayfinding system has been developed for the City of Sheffield.
Related features & insights
Brand implementation
Thank you for your superb work, meeting very tight deadlines and helping us solve numerous issues. The signage looks great and is such a huge improvement on where we were a few months ago.Kate Miller, Senior Designer, Selfridges