Baroue
Kuwait and the Arab region's first one-stop children's and maternity store was named 'Innovative Format of the Year' at the prestigious World Retail Awards 2008.
Specification & Engineering
We define and specify the best materials and performance criteria for each of your brand touchpoints to ensure you get the most suitable and cost effective solution for your brand. We work alongside your creative teams to define technical specifications for materials, optimal placement and environmental criteria to produce branded assets that are visually striking, durable, easy to produce, practical to implement and easy to maintain.
Product and collateral specification is as important to the success of a project as the visual and graphical application, but it can often be ill considered, overlooked or targeted as an area for cost cutting. Our technical skills, client focus and in-depth knowledge of materials, suppliers and production processes combine to create unique, innovative technical solutions and provide an opportunity to rollout the visual identity with significant financial savings.
Analysis of existing solutions
The assessment and evaluation of currently specified solutions highlights areas on which to focus - are the correct materials and suppliers used, can cost savings be made, energy consumption reduced? Information is gathered through site visits, performance reviews and meetings with appropriate client contacts and suppliers.
Concept and product design
Our team of industrial designers and engineers use the findings of the research and analysis to begin the technical process, sketching thoughts and ideas to generate initial concepts and possible solutions. When a preferred direction is established, we will produce samples or models for sampling relevant materials in context. We can also prepare preliminary specification documentation, enabling us to carry out procurement strategies and full product cost analysis.
Technical design and specification
Once the look and feel - and the relevant cost implications - have been agreed, we will proceed with detailed engineering. We have a solid technical resource with experience worldwide, and are able to access technologies from a wide range of industries in Europe, North America and the Far East. Our independence means quick decisions, unbiased solutions and innovative specifications. Our ability to source production wherever appropriate means we can achieve the highest standard of hardware at the best price, enabling us to pass on these savings to our clients.
Prototyping and product testing
Proving the developed solutions are fit for purpose and visually effective is key in ensuring client expectations are met and brand fit is achieved. As we carry out prototyping and analysis from an independent perspective, only products and suppliers who meet quality thresholds are engaged.
Drawings and documentation
Sketches and preliminary drawings are developed in 3D to form fully detailed documentation, taking into account lessons learned in prototyping and field-testing. Both top-level performance and production specifications are produced providing the precision required for shop-floor manufacture and successful implementation.
NHS
Technical design, production development, value engineering and manufacture of self contained customer service 'iPoint Pods' for use within hospital environments.
Apple
Development of scalable signage and graphics package that can be adapted to suit diverse architectural locations - from Regent Street to Rome.
Lloyds
Working with branding agency Saffron and Lloyd's internal marketing and property teams to develop and specify a bespoke signing system.
Related features & insights
Visual Identity Management
Endpoint have been assisting with the design & procurement of our signage for seven years. We very much value the work they - it ensures that we keep consistency & quality.Lisa Wells, John Lewis Partnership