Belgian postal organisation De Post changes its name to bpost and develops a new visual and verbal identity. VIM Group is supervising the implementation of the new name and style that will become increasingly visible from September 2010.
The transformation is the result of large internal and external changes in recent years. From 2011 the postal market will be opened up completely, in Belgium and in Europe. In preparation for this shift, bpost achieved major change-projects in its services and workflow. With these changes, it strengthens its client focus and competitive edge.
Johnny Thijs, CEO of bpost: “The new logo is in line with the steady advances of the company in the last decennium. With this in mind, trusted properties of the logo design remained intact; they are modernised, fresh. With this new visual brand identity we want to carry out our modern company culture.”
The new brand identity has been designed by brand-agency Interbrand. In preparation for the implementation VIM Group member NykampNyboer mapped the impact of the change for the organisation in terms of budget and timings.
The implementation stage will start in September and continue gradually in order to guarantee a financially efficient execution. The application of the new identity effects more than 1,000 buildings, 6,000 operational vehicles as well as all mailboxes and company uniforms. Today Design is responsible for the design on the various brand carriers while VIM Group will supervise the entire process.
Belgian Minister Inge Vervotte (Civil Service and Public Enterprises) states: “This is the crowning glory on many change-projects that happened the last years. The entire postal staff worked hard to prepare their company for the future. With a new name and a modernised logo they face tomorrow resolutely.”
Endpoint Gulf is delighted to announce the move to a bigger office in Dubai. The team is now up and running in Sheikha Noora Tower in Tecom.
The office move will provide room for the team to expand as Endpoint Gulf faces growth and is now servicing clients in Qatar, Saudia Arabia, Oman and Egypt. Endpoint Gulf are still offering their traditional signage and wayfinding services to the architectural and design community. However, the team have also been involved in more multi touchpoint projects for large local brands, implementing and managing the rollout of their visual identity.
Andy Ruffell continues to head up the Dubai team, a hugely experienced project manager who has worked on countless regional projects. Some recent clients the team have been working with include Emirates NBD, Premier Inn, TDIC and Emaar.
The new contact details for the office are as follows:
Endpoint (Gulf Region)
PO Box 73256
Office 202 Sheikha Noora Tower
Tecom
Dubai
UAE
Tel. +971 4447 5846
Fax. +971 4447 5847
We have decided to start a blog to share meaningful and insightful discussions on new ideas and developments in the world of branding. The blog will focus on our own area of expertise, the more logistical aspects of implementing new and revitalised brands. To find out more click here.
Hays, a global leader in specialist recruiting, has appointed Endpoint to manage the implementation of its new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia. The new identity, designed by Interbrand, represents Hays’ determination to become market leader in global specialist recruitment.
Leveraging its global network VIM Group, Endpoint is currently conducting site surveys across Hays’ priority sites, producing brand schemes that translate the new identity across signage and office interiors. Working with Interbrand, Endpoint has provided graphical and technical development and product specification to ensure the design intent is maintained when translated across signage. Endpoint is also responsible for value engineering, prototyping, procurement and installation of office signage and is scheduled to finish the programme by the end of April.
Gideon Wilkinson, Managing Director at Endpoint says, “Taking a central management approach whilst sourcing manufacturing and installation services locally is a cost-efficient method for global rollouts such as this. We have been able to leverage our international network of partners to ensure the supply chain provides the required level of quality and that the brand is applied consistently.”
Hays is Britain’s biggest recruiter with a market capitalisation of £1.4 billion and 324 offices in 28 countries. Group Marketing Director at Hays, Sholto Douglas-Home says “We are an industry leader in terms of size and capability. We wanted to make sure our brand reflected that and boosted our presence in the market.”
Endpoint are proud to announce the sponsorship of the Transform Awards, the UK’s only dedicated celebration of rebranding, brand transformation and reputational change.
The awards have been judged by over 20 of the UK’s most esteemed branding consultants, academics and communications professionals. The winners will be announced at an informal dinner, hosted by Communicate magazine, at the spectacular Tabernacle, Notting Hill on 2nd March 2010.
For a further details and a shortlist of entrants click here.
