News

March 31, 2007

Crowd mobs opening of Apple Rome store

“Any doubt about Italy’s enthusiasm for the Apple brand was extinguished by a soccer-style crowd of 500 first-day visitors who formed a scrum in front of the Roma Est (Rome) store seconds after the doors to the new mall were thrown open on Saturday” (ifo AppleStore).

Coinciding with the grand opening of the mall itself, the Rome store is the first Apple store in continental Europe and has been developed over a number of months to the exacting standards required of the brand.

Posted under: News

March 14, 2007

Endpoint appointed to implement Kuwaiti retail signage & graphics package

Endpoint has been appointed to develop and implement an environmental graphics and signage package for a retail flagship store based in Kuwait City. Building upon our experience in the middle east and our strength of retail implementation management will allow us to meet the fast-track delivery period that the project demands

Posted under: News, Signage & wayfinding