Endpoint wins Premier Inn roll-out
Endpoint has been appointed by Whitbread to roll-out the new Premier Inn hotel identity across 500 sites in the UK.
Gideon Wilkinson, co-founder of Endpoint, said “Having been involved in two previous rebrands of the Premier Inn estate we are delighted to be involved again. Whitbread have a strong portfolio of brands and they truly appreciate what an agency like Endpoint brings to the table.”
Endpoint have already begun conducting site audits, developing prototypes and priming for the roll-out, due to begin in September 2007.