Visual Identity Management Group (VIM Group) expands to Germany
Amsterdam, 14 September 2009 – Founder and international market leader of ‘brand implementation management’, VIM Group, expands its global network to Germany. Brand Implementation Group, based in Frankfurt, has become a member of the group. VIM Group is now active in seven countries around the world.
The Youngest VIM Group member, Brand Implementation Group based in Frankfurt, is the leading brand implementation organisation in Germany. The VIM Group intends to add more members in other countries, as its clients have a need for qualified local brand implementation companies who are able to operate with the same working methodologies. The VIM Group has invested heavily over the years in the development of software applications that enable large brand rollouts on buildings and fleet.
“At the stage of implementing a brand most branding agencies hand over their work to clients’ organisations. Because a rebranding takes place on average once every seven years, specific expertise is necessary during implementation. After all, for every dollar a client spends on strategy and design, a company will spend between twenty to forty times that amount on implementation”, says CEO Marc Cloosterman.
Guenther Misof, CEO of German Brand Implementation Group adds: “Implementing a brand is a complex task. And it needs to be done perfectly, time and time again. We fulfil a job as advisors for our clients, keeping their brand management in shape and reducing their costs significantly.”
About VIM Group
VIM Group is the founder of the discipline ‘Brand Implementation Management’ and is world leader in this field. Its work spans from global rebrands to single site rebrands, covering all or single brand touch points including fleet livery, signage, IT solutions, interiors and clothing. Over the years, VIM Group has completed over 1,200 brand implementation projects worldwide. VIM Group operates as a network of specialised organisations in Europe, USA, Canada, Australia and the Middle-East.
About Brand Implementation Group
Brand Implementation Group is a management consultancy company specialized in the implementation of complex brand identities. In-house experts supervise and take care of the operational realisation of the implementation projects. The EBM Enterprise Brand Management Platform® has been specifically developed as an integrated solution and sets the standard for electronic aided brand management. Amongst other projects, Brand Implementation Group has lead-managed the worldwide brand change of The Linde Group.
For more information:
VIM Group: www.vim-group.com
Marc Cloosterman, + 31 (0) 6 21 24 67 01 marc.cloosterman@vim-group.com
Brand Implementation Group: www.brand-implementation-group.de
Günther Misof, + 49 (0)6 97 10 47 80 10 guenther.misof@brand-implementation-group.de