‘Pop Life: Art in a Material World’, opened its doors at the Tate Modern on Thursday 1st October and is due to run until January 2010. Endpoint worked with designers Studio Fernando Gutierrez to develop bespoke, neon signage for the exhibition. Endpoint developed, manufactured and installed the entrance signage for the Tate exhibition which examines the various ways that artists since the 1980s have engaged with mass media and cultivated artistic personas to create their own ‘brands’. Among the artists represented are Tracey Emin, Keith Haring, Damien Hirst, Martin Kippenberger, Jeff Koons, Takashi Murakami and Richard Prince.
http://www.tate.org.uk/modern/exhibitions/poplife
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