News

Emirates NBD, one of the Middle East’s largest banks by asset size, unveiled today its first fully rebranded branch, reflecting the successful conclusion of the merger process between Emirates Bank and National Bank of Dubai.

The unveiling of the rebranded Group Head Office of Emirates NBD in Deira, Dubai, which has also been entirely wrapped with the bank’s new corporate identity, will be rapidly followed by the UAE-wide brand integration of all 110 bank branches and 650 ATMs, the largest such network in the country.

The complete external and internal rebranding of the Emirates NBD domestic network is expected to be concluded in just 60 days, underscoring the bank’s commitment to efficiently finalising this significant stage of the merger process. In parallel, the bank is also rebranding its international network, including branches in Saudi Arabia, Qatar and the United Kingdom.

His Excellency Ahmed Humaid Al Tayer, Chairman, Emirates NBD, said:

“With the merger completed, Emirates NBD, which serves more than 1 million customers across the UAE, is firmly established as a national and international banking champion. Under its newly unified brand, the bank will continue to support the economic growth and diversification of the United Arab Emirates and wider region.”

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Liberty announced this week that the results of its “renaissance” last February had smashed every expectation as revenues last year soared by a fifth.

Against extremely tight timescales, Endpoint worked in partnership with Liberty’s in-house graphics team to create a signage design style within the store’s visionary environments. Geoffroy de la Bourdonnaye, The Regent Street department store’s chief executive said  “the team worked faster, the work came in under budget, and we’ve had more attention as a result of the new look. Liberty is now the top curator of fashion and beauty in London.”

As a result sales rose almost 18 per cent across the 12 months, with fragrances, menswear and scarves leading the push over Christmas, helping group revenue rise 20 per cent.

For more information on Endpoint’s contribution to Liberty’s “renaissance” click here

Formula One racing driver Lewis Hamilton joined executive chairman Emilio Botin to unveil the new Santander branding in Tottenham Court Road, London as 722 Abbey branches are renamed as Santander over the next fortnight.

Endpoint was appointed to manage the rebrand of 722 branches within a challenging timeframe of 6 months. This involved the management of site surveys, brand schemes, procurement, statutory applications, supply chain management and installation supervision. Endpoint has now secured a further project with Santander to survey a number of branches for promotional opportunities.

In a statement Botin said: “This is a historic day for Santander as its name is firmly established on the UK high street”.

António Horta-Osório, Chief Executive of Santander UK, added: “The success of our UK business has given us the confidence to move to the Santander name now and with it deliver the next phase of our transformation program and make 1,300 branches available to our 25 million customers in the UK.”

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