Working in partnership with Waitrose and retail design agency Household, Endpoint was involved in the realisation of a visual language for the new small convenience store format.

With the brand messaging and sign design developed in-house with Household, Endpoint were responsible for realising the design through technical development and implementation of the internal and external signage for the first small format Waitrose convenience stores in Fitzroy Street, Cambridge and Spinningfields, Manchester.

Following a positive reaction to these stores, Endpoint is looking forward to honing the concept and assisting Waitrose in a larger-scale rollout of the format.