Endpoint worked in collaboration with Materialise to manufacture and produce the beautiful CALGAT (Can A Lily Grow A Phone) trophy.

The design of the trophy itself was the fascinating result of design collaboration between Studio Fernando Gutierrez, who designed the overall trophy and Ross Lovegrove who designed the Lily flower concept within the trophy.

Ross Lovegrove, shares with us his initial design concept behind the CALGAT trophy.

‘Bioengineering, speculation and anticipatory design converge to challenge the basis of industry.

The silent growth of a cell phone from a genetically modified plant that turns nutrients into cells and cells into biologically formed devices.

Beetles with golden shells, insects in the shape of leaves… Adaptation to context.

We are gripped by the concept of objects made from heat and violence when in parallel nature unfurls wonders that just need a helping hand to accelerate the potential of thoughts that once seem ridiculous but ultimately might become the norm.’ Ross Lovegrove

For more information on the Brit Insurance Design Awards and winners visit www.designmuseum.org

PHOTOGRAPHS: Luke Hayes