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‘The Elements’ a multi-functional complex was completed and opened in late 2008. The site in Livingstone, Scotland comprises retail outlets, and housing, leisure and catering facilities. Endpoint managed the manufacture and installation of all high-level brand signage graphics for an extension building as part of the project’s final phase. We also developed, manufactured and installed an innovative wayfinding system designed by Saatchi X. Working with Saatchi X from the initial concept design stage, producing cost estimates, samples and program schedules, lead to a smooth and efficient contracting phase, saving the client time and money.

The renowned Italian Princi bakery chain has received rave reviews of their new site in Soho, London. The bakery has gained a reputation for its interior, ambiance and atmosphere - as well as incredible food. Endpoint undertook the product development and management of installation of all signage and environmental graphics for the new site based upon branding by North Design. Endpoint has previously worked with other Alan Yau brands including: Cha Cha Moon, Sakenohana, Busaba Eathai and Hakkasan Istanbul.

Baroue, MS Retail’s pioneering new children’s retail concept, has been awarded Innovative Format of the Year at the World Retail Awards.

Working with the designer Gensler, Endpoint was tasked with product design and brand implementation for the 69,000 sq ft Kuwait City store.

Baroue combines theatre with entertainment space through the creation of a giant Sea Serpent central feature where children can play and their parents relax in an adjacent café. The store provides clothing, maternity wear and entertainment for children and although only in its first year is already proving scaleable for expansion throughout the Middle East. “A marvellous and engaging destination for kids and adults alike,” commented one of the expert judges.

Lukasz Balczewski, Endpoint project manager said “the main challenge faced by our team was translating 2D designs into 3D products. With so many brand elements throughout the store, it was crucial that the 3D product family matched the other hallmarks”.

As Baroue continues to grow, Endpoint’s recently opened Dubai office is now on hand to ensure that product design and consistency is maintained and each store champions this exciting new brand.

http://www.endpoint.co.uk/work/casestudies/baroue.html