News

Hays, a global leader in specialist recruiting, has appointed Endpoint to manage the implementation of its new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia.  The new identity, designed by Interbrand, represents Hays’ determination to become market leader in global specialist recruitment.

Leveraging its global network VIM Group, Endpoint is currently conducting site surveys across Hays’ priority sites, producing brand schemes that translate the new identity across signage and office interiors.  Working with Interbrand, Endpoint has provided graphical and technical development and product specification to ensure the design intent is maintained when translated across signage. Endpoint is also responsible for value engineering, prototyping, procurement and installation of office signage and is scheduled to finish the programme by the end of April.

Gideon Wilkinson, Managing Director at Endpoint says, “Taking a central management approach whilst sourcing manufacturing and installation services locally is a cost-efficient method for global rollouts such as this. We have been able to leverage our international network of partners to ensure the supply chain provides the required level of quality and that the brand is applied consistently.”

Hays is Britain’s biggest recruiter with a market capitalisation of £1.4 billion and 324 offices in 28 countries.  Group Marketing Director at Hays, Sholto Douglas-Home says “We are an industry leader in terms of size and capability. We wanted to make sure our brand reflected that and boosted our presence in the market.”

Emirates NBD, one of the Middle East’s largest banks by asset size, unveiled today its first fully rebranded branch, reflecting the successful conclusion of the merger process between Emirates Bank and National Bank of Dubai.

The unveiling of the rebranded Group Head Office of Emirates NBD in Deira, Dubai, which has also been entirely wrapped with the bank’s new corporate identity, will be rapidly followed by the UAE-wide brand integration of all 110 bank branches and 650 ATMs, the largest such network in the country.

The complete external and internal rebranding of the Emirates NBD domestic network is expected to be concluded in just 60 days, underscoring the bank’s commitment to efficiently finalising this significant stage of the merger process. In parallel, the bank is also rebranding its international network, including branches in Saudi Arabia, Qatar and the United Kingdom.

His Excellency Ahmed Humaid Al Tayer, Chairman, Emirates NBD, said:

“With the merger completed, Emirates NBD, which serves more than 1 million customers across the UAE, is firmly established as a national and international banking champion. Under its newly unified brand, the bank will continue to support the economic growth and diversification of the United Arab Emirates and wider region.”

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Endpoint to implement Abbey rebrand

LONDON – Brand Implementation agency Endpoint has announced its recent win to manage the rebrand of 721 Abbey branches across the UK.

The move follows global giant Santander’s recent announcement to rebrand its portfolio of UK banking divisions under the single brand by 2010. Endpoint’s role will involve the management of site surveys, brand schemes, procurement, statutory applications, supply chain management and installation supervision for the rebranding of all external signage and ATM’s.

As the UK’s leading brand implementation agency, with extensive experience of fast paced large-scale rollouts, Endpoint was an obvious choice for Santander. Paul Veness, Director at Endpoint says: “We have a 6 month deadline in which to provide Santander with a smooth transition to the company’s parent brand. Brand implementation is often overlooked resulting in unexpected and often unnecessary costs. Our job is to simplify the implementation process in order to achieve significant time and cost savings for Santander”.

Brand implementation is a relatively new discipline, emerging in the 1990’s when brand owners recognised the need for consistency across branded assets. With an enviable list of high profile clients including Apple, John Lewis, GM and Whitbread, Endpoint’s brand implementation service has proven to be effective for large-scale branding activities.

Endpoint is a member of the Visual Identity Management Group, which operates a network of specialised organisations in Europe, USA, Canada, Australia and the Middle East.

‘The Elements’ a multi-functional complex was completed and opened in late 2008. The site in Livingstone, Scotland comprises retail outlets, and housing, leisure and catering facilities. Endpoint managed the manufacture and installation of all high-level brand signage graphics for an extension building as part of the project’s final phase. We also developed, manufactured and installed an innovative wayfinding system designed by Saatchi X. Working with Saatchi X from the initial concept design stage, producing cost estimates, samples and program schedules, lead to a smooth and efficient contracting phase, saving the client time and money.