Liberty’s revenues soared following “renaissance” refurbishment
Liberty announced this week that the results of its “renaissance” last February had smashed every expectation as revenues last year soared by a fifth.
Against extremely tight timescales, Endpoint worked in partnership with Liberty’s in-house graphics team to create a signage design style within the store’s visionary environments. Geoffroy de la Bourdonnaye, The Regent Street department store’s chief executive said “the team worked faster, the work came in under budget, and we’ve had more attention as a result of the new look. Liberty is now the top curator of fashion and beauty in London.”
As a result sales rose almost 18 per cent across the 12 months, with fragrances, menswear and scarves leading the push over Christmas, helping group revenue rise 20 per cent.
For more information on Endpoint’s contribution to Liberty’s “renaissance” click here
‘The Elements’ a multi-functional complex was completed and opened in late 2008. The site in Livingstone, Scotland comprises retail outlets, and housing, leisure and catering facilities. Endpoint managed the manufacture and installation of all high-level brand signage graphics for an extension building as part of the project’s final phase. We also developed, manufactured and installed an innovative wayfinding system designed by Saatchi X. Working with Saatchi X from the initial concept design stage, producing cost estimates, samples and program schedules, lead to a smooth and efficient contracting phase, saving the client time and money.
Endpoint was employed by Liberty to act as signage and wayfinding consultants for the store’s ‘Renaissance’, to develop a new navigational system across the store’s restructured six floors. The refurbishment is hailed as the most significant in the store’s 85 year history, and positive feedback on the impact of the new signage scheme has been offered by the client.
The renowned Italian Princi bakery chain has received rave reviews of their new site in Soho, London. The bakery has gained a reputation for its interior, ambiance and atmosphere - as well as incredible food. Endpoint undertook the product development and management of installation of all signage and environmental graphics for the new site based upon branding by North Design. Endpoint has previously worked with other Alan Yau brands including: Cha Cha Moon, Sakenohana, Busaba Eathai and Hakkasan Istanbul.
We have been appointed as signage and wayfinding consultants for Aston University. The brief consists of an assessment of the current wayfinding system in their hugely complex main building, and a proposal detailing a new signage solution that meets the requirements of the University. Genevieve Smith is project manager working with Alex Welling and Gail Knight on the account. We are building a substantial portfolio in the higher education sector having worked on projects with North Glasgow College, University of Sheffield and Thames Valley University amongst others.