LONDON, 6th October 2010 – Brand implementation expert Endpoint has been working on its own rebrand.  To celebrate the beginning of its 12th year in business and to signify its expanded service offering, Endpoint has launched a new visual identity.

North design were appointed to develop Endpoint’s identity to better represent what the company stands for and the full range of services that it now offers its clients.

Historically, Endpoint has applied visual identity across branded environments including wayfinding, signage and environmental graphics.  Over the past few years Endpoint has extended their expertise into a range of brand touchpoints including vehicle liveries, printed collateral, IT automation and clothing.

“Since joining the VIM Group, a global network of brand implementation companies, in 2006, we have developed our skills and knowledge across multiple applications” explains Gideon Wilkinson, Co-founder and Managing Director of Endpoint.

“We have helped some of the world’s biggest brands make considerable cost savings through smarter processes and detailed planning across entire programs of touchpoints and applications. We wanted to make sure our own brand reflects this change and cement us as the UK’s leading brand implementation expert”.

Endpoint has worked with North on many collaborative projects and decided to appoint the design agency, as they believed North would create something that truly encapsulates what Endpoint is all about.  Sean Perkins, Managing Director of North explains, “the ‘ep’ symbol represents Endpoint and its extended service offering, applying visual identity across a 360-degree spectrum. While the new ‘Brands applied’ descriptor gives an instant understanding of what Endpoint offers”.

About North

North is a creatively led corporate identity and branding consultancy based in London. For 15 years North have been creating successful identities that have achieved both impact on business success, transformational effect on organisations and acknowledgement of creative excellence.

About Endpoint

Endpoint work with businesses and their creative agencies to apply brands across entire programs of touch points and applications, from signs and stationery to vehicles and clothing.

Their production insight and eye for detail deliver national and international brand rollouts on time, on budget. They plan every stage, and promise consistency and quality, from design to final destination.

Endpoint started in 1999 and are now 35 people based in London and Dubai, backed by over 150 colleagues within the Visual Identity Management Group.  Their diverse and passionate team of design engineers, project managers and consultants bring a level of quality and attention to detail that continues to impress some of the world’s greatest brands.