LONDON – Brand Implementation agency Endpoint has announced its recent win to manage the rebrand of 721 Abbey branches across the UK.

The move follows global giant Santander’s recent announcement to rebrand its portfolio of UK banking divisions under the single brand by 2010. Endpoint’s role will involve the management of site surveys, brand schemes, procurement, statutory applications, supply chain management and installation supervision for the rebranding of all external signage and ATM’s.

As the UK’s leading brand implementation agency, with extensive experience of fast paced large-scale rollouts, Endpoint was an obvious choice for Santander. Paul Veness, Director at Endpoint says: “We have a 6 month deadline in which to provide Santander with a smooth transition to the company’s parent brand. Brand implementation is often overlooked resulting in unexpected and often unnecessary costs. Our job is to simplify the implementation process in order to achieve significant time and cost savings for Santander”.

Brand implementation is a relatively new discipline, emerging in the 1990’s when brand owners recognised the need for consistency across branded assets. With an enviable list of high profile clients including Apple, John Lewis, GM and Whitbread, Endpoint’s brand implementation service has proven to be effective for large-scale branding activities.

Endpoint is a member of the Visual Identity Management Group, which operates a network of specialised organisations in Europe, USA, Canada, Australia and the Middle East.