On 20th October, Tony Lorenz, Strategy & Development Director at Endpoint will be presenting as part of an interactive session on Brand Implementation at the Transform Conference 2011 in London.

'All too often we see senior management focus enthusiastically on the front end creative aspects of a new brand identity, a rebrand or even a simple brand refresh. But, when the glamorous bit is done, the truly critical phase, the physical implementation often becomes fragmented, with control over costs and quality moving away from the brand guardian to other operational areas, such as property, facilities, IT and many other distant parts of the business', says Gideon Wilkinson, founding partner and director at Endpoint.

At the Transform conference this month, Tony Lorenz of Endpoint will be speaking with three companies (including DSM) who tackled implementation from the outset, about their experience and insights.

"We are pleased to participate in, and contribute to ‘Transform’, which is an exemplary and unique forum for anybody who is involved in the business of brands" says Graham Erickson, Creative Director at Endpoint.

For those of you who still need to register for the event, do use the unique discounted booking page for friends of Endpoint. http://www.communicatemagazine.co.uk/component/content/article/3128

We look forward to seeing a number of you at the conference later this month!