http://www.endpoint.co.uk/news News, views and comment from Endpoint on all things brand implementation Tue, 27 May 2008 09:09:45 +0000 http://backend.userland.com/rss092 en Baroue, MS Retail's pioneering new children’s retail concept, has been awarded Innovative Format of the Year at the World Retail Awards.Working with the designer Gensler, Endpoint was tasked with product design and brand implementation for the 69,000 sq ft Kuwait City store.Baroue combines theatre with entertainment space ... http://www.endpoint.co.uk/news/2008/05/27/innovative-baroue-scoops-world-retail-award/ Endpoint is delighted to announce the official opening of its Dubai office, a natural step given the brand implementation agency’s burgeoning client base in the region. The office is based in the Al Moosa Tower complex on Sheikh Zayed Road and has been set-up to better serve clients in the ... http://www.endpoint.co.uk/news/2008/02/25/endpoint-gulf-now-open-for-business/  Endpoint has been appointed by Guy’s and St Thomas’ to handle implementation for the hospitals’ groundbreaking new signage and wayfinding scheme.  Working closely with the client, Endpoint has developed wayfinding signage, overhead signage and wing totems based on independent agency Healthcare Design’s strategy.  “It is fantastic to be working on such a ... http://www.endpoint.co.uk/news/2008/01/24/guy%e2%80%99s-and-st-thomas%e2%80%99-hospital/ Endpoint has been awarded Investor in People (IiP) status, marking the agency's ongoing commitment to training and development. "Our employees are Endpoint's number one asset and their ongoing development is crucial in order for the company to grow." said Sharon Heath, Human Resources manager. "As we expand both in Europe and in ... http://www.endpoint.co.uk/news/2008/01/03/endpoint-awarded-investor-in-people-status/ Endpoint has been asked to proceed with the development of a wayfinding scheme for the new store in Liverpool, opening in May 2008. The Paradise Street Project store, a new build, will comprise of four floors, an Espresso Bar and restaurant. http://www.endpoint.co.uk/news/2007/11/21/john-lewis-liverpool/ Apple Solihull, John Lewis Cambridge and Baroue Kuwait City are now open for business. Apple’s 11th store opened at Solihull’s Touchwood Centre on September the 22nd. Endpoint, working closely with designers Gensler, implemented the retail concept, ensuring all branded products meet Apple’s exacting standards. With the recent launch of the iPhone, ... http://www.endpoint.co.uk/news/2007/11/13/new-store-openings/ Endpoint has been appointed by the John Lewis Partnership to provide brand implementation services for its first ever food hall, located at its Oxford Street store. This will include the development of both internal and external signage systems, building on Endpoint's extensive knowledge of the retailer. "Having worked closely with the ... http://www.endpoint.co.uk/news/2007/07/23/endpoint_win_john_lewis_food_h/ Endpoint has been appointed by Whitbread to roll-out the new Premier Inn hotel identity across 500 sites in the UK. Gideon Wilkinson, co-founder of Endpoint, said "Having been involved in two previous rebrands of the Premier Inn estate we are delighted to be involved again. Whitbread have a strong portfolio of ... http://www.endpoint.co.uk/news/2007/07/04/endpoint_win_premier_inn_rollo/ We are pleased to announce that Endpoint has joined the Visual Identity Management Group, an international network of companies committed to visual identity management. With partners in both Europe and North America, the group has successfully implemented over 700 projects for both large and small identity changes over the last 15 ... http://www.endpoint.co.uk/news/2007/04/06/endpoint_join_visual_identity/ "Any doubt about Italy's enthusiasm for the Apple brand was extinguished by a soccer-style crowd of 500 first-day visitors who formed a scrum in front of the Roma Est (Rome) store seconds after the doors to the new mall were thrown open on Saturday" (ifo AppleStore). Coinciding with the grand opening ... http://www.endpoint.co.uk/news/2007/03/31/crowd_mobs_opening_of_apple_ro/