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	<title>Endpoint News</title>
	<link>http://www.endpoint.co.uk/news</link>
	<description>News, views and comment from Endpoint on all things brand implementation</description>
	<lastBuildDate>Wed, 28 Jul 2010 11:49:22 +0000</lastBuildDate>
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		<title>De Post rebrands to bpost</title>
		<description><![CDATA[
Belgian postal organisation De Post changes its name to bpost and develops a new visual and verbal identity. VIM Group is supervising the implementation of the new name and style that will become increasingly visible from September 2010.
The transformation is the result of large internal and external changes in recent years. From 2011 the postal [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2010/07/28/de-post-rebrands-to-bpost/</link>
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		<title>Endpoint moves to a new office in Dubai</title>
		<description><![CDATA[Endpoint Gulf is delighted to announce the move to a bigger office in Dubai. The team is now up and running in Sheikha Noora Tower in Tecom.
The office move will provide room for the team to expand as Endpoint Gulf faces growth and is now servicing clients in Qatar, Saudia Arabia, Oman and Egypt.  [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2010/06/14/endpoint-moves-to-a-new-office-in-dubai/</link>
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		<title>Endpoint launches blog!</title>
		<description><![CDATA[We have decided to start a blog to share meaningful and insightful discussions on new ideas and developments in the world of branding.  The blog will focus on our own area of expertise, the more logistical aspects of implementing new and revitalised brands. To find out more click here.
]]></description>
		<link>http://www.endpoint.co.uk/news/2010/05/10/endpoint-launches-blog/</link>
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		<title>Hays recruit Endpoint to implement new brand identity</title>
		<description><![CDATA[Hays, a global leader in specialist recruiting, has appointed Endpoint to manage the implementation of its new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia.  The new identity, designed by Interbrand, represents Hays&#8217; determination to become market leader in global specialist recruitment.
Leveraging its global network VIM Group, Endpoint is currently conducting [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2010/03/23/hays-recruit-endpoint-to-implement-new-brand-identity/</link>
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		<title>Endpoint sponsor the Transform Awards 2010</title>
		<description><![CDATA[Endpoint are proud to announce the sponsorship of the Transform Awards, the UK&#8217;s only dedicated celebration of rebranding, brand transformation and reputational change.
The awards have been judged by over 20 of the UK&#8217;s most esteemed branding consultants, academics and communications professionals.  The winners will be announced at an informal dinner, hosted by Communicate magazine, at [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2010/02/18/endpoint-sponsor-the-transform-awards-2010/</link>
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		<title>Emirates NBD unveils first rebranded branch</title>
		<description><![CDATA[Emirates NBD, one of the Middle East&#8217;s largest banks by asset size, unveiled today its first fully rebranded branch, reflecting the successful conclusion of the merger process between Emirates Bank and National Bank of Dubai.
The unveiling of the rebranded Group Head Office of Emirates NBD in Deira, Dubai, which has also been entirely wrapped with [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2010/01/18/emirates-nbd-unveils-first-rebranded-branch/</link>
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		<title>Liberty&#8217;s revenues soared following &#8220;renaissance&#8221; refurbishment</title>
		<description><![CDATA[Liberty announced this week that the results of its &#8220;renaissance&#8221; last February had smashed every expectation as revenues last year soared by a fifth.
Against extremely tight timescales, Endpoint worked in partnership with Liberty&#8217;s in-house graphics team to create a signage design style within the store&#8217;s visionary environments. Geoffroy de la Bourdonnaye, The Regent Street department [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2010/01/15/libertys-revenues-soared-following-renaissance-refurbishment/</link>
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		<title>Santander rebrand is unveiled</title>
		<description><![CDATA[Formula One racing driver Lewis Hamilton joined executive chairman Emilio Botin to unveil the new Santander branding in Tottenham Court Road, London as 722 Abbey branches are renamed as Santander over the next fortnight.
Endpoint was appointed to manage the rebrand of 722 branches within a challenging timeframe of 6 months. This involved the management of [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2010/01/12/santander-rebrand-is-unveiled/</link>
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		<title>How to&#8230; set about rebranding your business</title>
		<description><![CDATA[Wise words from The Times - Mark Hunter
Article extract&#8230;
Budget wisely – Paul Veness is director of Endpoint, a brand implementation company that is managing the Abbey building society’s rebrand to Santander. It is his job to put the ideas dreamt up by the design agency into practice. “We have to make sure that all the new [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2009/11/11/how-to-set-about-rebranding-your-business/</link>
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		<title>Endpoint works with Studio Fernando Gutierrez on hotly anticipated &#8216;Pop Life&#8217; exhibition at the Tate Modern</title>
		<description><![CDATA[

‘Pop Life: Art in a Material World’, opened its doors at the Tate Modern on Thursday 1st October and is due to run until January 2010. Endpoint worked with designers Studio Fernando Gutierrez to develop bespoke, neon signage for the exhibition.  Endpoint developed, manufactured and installed the entrance signage for the Tate exhibition which examines [...]]]></description>
		<link>http://www.endpoint.co.uk/news/2009/10/02/endpoint-works-with-studio-fernando-gutierrez-on-hotly-anticipated-pop-life-exhibition-at-the-tate-modern/</link>
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