New store openings
Apple Solihull, John Lewis Cambridge and Baroue Kuwait City are now open for business.
Apple’s 11th store opened at Solihull’s Touchwood Centre on September the 22nd. Endpoint, working closely with designers Gensler, implemented the retail concept, ensuring all branded products meet Apple’s exacting standards. With the recent launch of the iPhone, Apple’s EMEA store network is going from strength to strength, offering customers a unique shopping experience.
A brand new John Lewis opened in Cambridge last Thursday morning. Endpoint developed the wayfinding scheme and managed the implementation of all internal signage elements. One of the UK’s most trusted brands, Endpoint is proud of its 8 year relationship with the partnership.
Baroue, pronounced ‘Ba-roo-ee’, is an exciting new retail concept for kids. The first store recently opened in Kuwait City, with a mission to make shopping fun (and make life a bit easier for Mum and Dad!). With everything from clothes and toys to a huge dragon playpen, Endpoint helped with product design and brand implementation.