News

Apple opened the doors to its largest retail store in the world on Saturday 7^th August. The store, located in Covent Garden, is its second in central London following the success of the Regent Street outlet, which is officially the busiest in the world.

Covent Garden marks Apple’s growing retail expansion and is their 300^th store to open worldwide. It also marks a significant milestone for Endpoint being the 40^th store to open in Europe and consequently the 40^th store our team has worked on.

Endpoint has now worked with Apple for over 5 years and continues to ensure consistency and quality in the application of its retail signage for key European locations in Germany, France, Switzerland, Italy, Ireland and the United Kingdom.

Endpoint is helping to implement a rollout format that embodies Apple’s values, creating a seamless customer experience. We have developed a scalable package that is adapted to suit diverse architectural locations, local fire regulations and language issues. Many of the standard elements had to be modified to suit the Covent Garden store, which is a refurbished grade II-listed building.

We are proud of our long-standing relationship with Apple and to be part of their retail success.

Apple Solihull, John Lewis Cambridge and Baroue Kuwait City are now open for business.

Apple’s 11th store opened at Solihull’s Touchwood Centre on September the 22nd. Endpoint, working closely with designers Gensler, implemented the retail concept, ensuring all branded products meet Apple’s exacting standards. With the recent launch of the iPhone, Apple’s EMEA store network is going from strength to strength, offering customers a unique shopping experience.

A brand new John Lewis opened in Cambridge last Thursday morning. Endpoint developed the wayfinding scheme and managed the implementation of all internal signage elements. One of the UK’s most trusted brands, Endpoint is proud of its 8 year relationship with the partnership.

Baroue, pronounced ‘Ba-roo-ee’, is an exciting new retail concept for kids. The first store recently opened in Kuwait City, with a mission to make shopping fun (and make life a bit easier for Mum and Dad!). With everything from clothes and toys to a huge dragon playpen, Endpoint helped with product design and brand implementation.