News

Baroue, MS Retail’s pioneering new children’s retail concept, has been awarded Innovative Format of the Year at the World Retail Awards.

Working with the designer Gensler, Endpoint was tasked with product design and brand implementation for the 69,000 sq ft Kuwait City store.

Baroue combines theatre with entertainment space through the creation of a giant Sea Serpent central feature where children can play and their parents relax in an adjacent café. The store provides clothing, maternity wear and entertainment for children and although only in its first year is already proving scaleable for expansion throughout the Middle East. “A marvellous and engaging destination for kids and adults alike,” commented one of the expert judges.

Lukasz Balczewski, Endpoint project manager said “the main challenge faced by our team was translating 2D designs into 3D products. With so many brand elements throughout the store, it was crucial that the 3D product family matched the other hallmarks”.

As Baroue continues to grow, Endpoint’s recently opened Dubai office is now on hand to ensure that product design and consistency is maintained and each store champions this exciting new brand.

Apple Solihull, John Lewis Cambridge and Baroue Kuwait City are now open for business.

Apple’s 11th store opened at Solihull’s Touchwood Centre on September the 22nd. Endpoint, working closely with designers Gensler, implemented the retail concept, ensuring all branded products meet Apple’s exacting standards. With the recent launch of the iPhone, Apple’s EMEA store network is going from strength to strength, offering customers a unique shopping experience.

A brand new John Lewis opened in Cambridge last Thursday morning. Endpoint developed the wayfinding scheme and managed the implementation of all internal signage elements. One of the UK’s most trusted brands, Endpoint is proud of its 8 year relationship with the partnership.

Baroue, pronounced ‘Ba-roo-ee’, is an exciting new retail concept for kids. The first store recently opened in Kuwait City, with a mission to make shopping fun (and make life a bit easier for Mum and Dad!). With everything from clothes and toys to a huge dragon playpen, Endpoint helped with product design and brand implementation.