News

Endpoint Gulf is delighted to announce the move to a bigger office in Dubai. The team is now up and running in Sheikha Noora Tower in Tecom.

The office move will provide room for the team to expand as Endpoint Gulf faces growth and is now servicing clients in Qatar, Saudia Arabia, Oman and Egypt. Endpoint Gulf are still offering their traditional signage and wayfinding services to the architectural and design community. However, the team have also been involved in more multi touchpoint projects for large local brands, implementing and managing the rollout of their visual identity.

Andy Ruffell continues to head up the Dubai team, a hugely experienced project manager who has worked on countless regional projects. Some recent clients the team have been working with include Emirates NBD, Premier Inn, TDIC and Emaar.

The new contact details for the office are as follows:

Endpoint (Gulf Region)
PO Box 73256
Office 202 Sheikha Noora Tower
Tecom
Dubai
UAE

Tel. +971 4447 5846
Fax. +971 4447 5847

Hays, a global leader in specialist recruiting, has appointed Endpoint to manage the implementation of its new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia.  The new identity, designed by Interbrand, represents Hays’ determination to become market leader in global specialist recruitment.

Leveraging its global network VIM Group, Endpoint is currently conducting site surveys across Hays’ priority sites, producing brand schemes that translate the new identity across signage and office interiors.  Working with Interbrand, Endpoint has provided graphical and technical development and product specification to ensure the design intent is maintained when translated across signage. Endpoint is also responsible for value engineering, prototyping, procurement and installation of office signage and is scheduled to finish the programme by the end of April.

Gideon Wilkinson, Managing Director at Endpoint says, “Taking a central management approach whilst sourcing manufacturing and installation services locally is a cost-efficient method for global rollouts such as this. We have been able to leverage our international network of partners to ensure the supply chain provides the required level of quality and that the brand is applied consistently.”

Hays is Britain’s biggest recruiter with a market capitalisation of £1.4 billion and 324 offices in 28 countries.  Group Marketing Director at Hays, Sholto Douglas-Home says “We are an industry leader in terms of size and capability. We wanted to make sure our brand reflected that and boosted our presence in the market.”

Emirates NBD, one of the Middle East’s largest banks by asset size, unveiled today its first fully rebranded branch, reflecting the successful conclusion of the merger process between Emirates Bank and National Bank of Dubai.

The unveiling of the rebranded Group Head Office of Emirates NBD in Deira, Dubai, which has also been entirely wrapped with the bank’s new corporate identity, will be rapidly followed by the UAE-wide brand integration of all 110 bank branches and 650 ATMs, the largest such network in the country.

The complete external and internal rebranding of the Emirates NBD domestic network is expected to be concluded in just 60 days, underscoring the bank’s commitment to efficiently finalising this significant stage of the merger process. In parallel, the bank is also rebranding its international network, including branches in Saudi Arabia, Qatar and the United Kingdom.

His Excellency Ahmed Humaid Al Tayer, Chairman, Emirates NBD, said:

“With the merger completed, Emirates NBD, which serves more than 1 million customers across the UAE, is firmly established as a national and international banking champion. Under its newly unified brand, the bank will continue to support the economic growth and diversification of the United Arab Emirates and wider region.”

Click here for more information on Endpoint’s involvement.

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Wise words from The Times - Mark Hunter

Article extract…

Budget wisely – Paul Veness is director of Endpoint, a brand implementation company that is managing the Abbey building society’s rebrand to Santander. It is his job to put the ideas dreamt up by the design agency into practice. “We have to make sure that all the new signage and branding goes up in every building, on every site and in every branch,” he said. “What people don’t always realise is that the implementation costs can be 20 to 30 times the design budget.”

Get local buy-in – A company’s rebrand is doomed to failure if it cannot convince its own staff. It is vital, therefore, that staff on the front line are kept informed at every stage of the rebranding process. “Communication is key,” Mr Veness said. “You need to be constantly in touch with the site managers.”

Click here to see full article

Amsterdam, 14 September 2009 – Founder and international market leader of ‘brand implementation management’, VIM Group, expands its global network to Germany. Brand Implementation Group, based in Frankfurt, has become a member of the group. VIM Group is now active in seven countries around the world.

The Youngest VIM Group member, Brand Implementation Group based in Frankfurt, is the leading brand implementation organisation in Germany. The VIM Group intends to add more members in other countries, as its clients have a need for qualified local brand implementation companies who are able to operate with the same working methodologies. The VIM Group has invested heavily over the years in the development of software applications that enable large brand rollouts on buildings and fleet.

“At the stage of implementing a brand most branding agencies hand over their work to clients’ organisations. Because a rebranding takes place on average once every seven years, specific expertise is necessary during implementation. After all, for every dollar a client spends on strategy and design, a company will spend between twenty to forty times that amount on implementation”, says CEO Marc Cloosterman.

Guenther Misof, CEO of German Brand Implementation Group adds: “Implementing a brand is a complex task. And it needs to be done perfectly, time and time again. We fulfil a job as advisors for our clients, keeping their brand management in shape and reducing their costs significantly.”

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