News

Hays, a global leader in specialist recruiting, has appointed Endpoint to manage the implementation of its new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia.  The new identity, designed by Interbrand, represents Hays’ determination to become market leader in global specialist recruitment.

Leveraging its global network VIM Group, Endpoint is currently conducting site surveys across Hays’ priority sites, producing brand schemes that translate the new identity across signage and office interiors.  Working with Interbrand, Endpoint has provided graphical and technical development and product specification to ensure the design intent is maintained when translated across signage. Endpoint is also responsible for value engineering, prototyping, procurement and installation of office signage and is scheduled to finish the programme by the end of April.

Gideon Wilkinson, Managing Director at Endpoint says, “Taking a central management approach whilst sourcing manufacturing and installation services locally is a cost-efficient method for global rollouts such as this. We have been able to leverage our international network of partners to ensure the supply chain provides the required level of quality and that the brand is applied consistently.”

Hays is Britain’s biggest recruiter with a market capitalisation of £1.4 billion and 324 offices in 28 countries.  Group Marketing Director at Hays, Sholto Douglas-Home says “We are an industry leader in terms of size and capability. We wanted to make sure our brand reflected that and boosted our presence in the market.”

Amsterdam, 14 September 2009 – Founder and international market leader of ‘brand implementation management’, VIM Group, expands its global network to Germany. Brand Implementation Group, based in Frankfurt, has become a member of the group. VIM Group is now active in seven countries around the world.

The Youngest VIM Group member, Brand Implementation Group based in Frankfurt, is the leading brand implementation organisation in Germany. The VIM Group intends to add more members in other countries, as its clients have a need for qualified local brand implementation companies who are able to operate with the same working methodologies. The VIM Group has invested heavily over the years in the development of software applications that enable large brand rollouts on buildings and fleet.

“At the stage of implementing a brand most branding agencies hand over their work to clients’ organisations. Because a rebranding takes place on average once every seven years, specific expertise is necessary during implementation. After all, for every dollar a client spends on strategy and design, a company will spend between twenty to forty times that amount on implementation”, says CEO Marc Cloosterman.

Guenther Misof, CEO of German Brand Implementation Group adds: “Implementing a brand is a complex task. And it needs to be done perfectly, time and time again. We fulfil a job as advisors for our clients, keeping their brand management in shape and reducing their costs significantly.”

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