Endpoint has been asked to proceed with the development of a wayfinding scheme for the new store in Liverpool, opening in May 2008. The Paradise Street Project store, a new build, will comprise of four floors, an Espresso Bar and restaurant.
Apple Solihull, John Lewis Cambridge and Baroue Kuwait City are now open for business.
Apple’s 11th store opened at Solihull’s Touchwood Centre on September the 22nd. Endpoint, working closely with designers Gensler, implemented the retail concept, ensuring all branded products meet Apple’s exacting standards. With the recent launch of the iPhone, Apple’s EMEA store network is going from strength to strength, offering customers a unique shopping experience.
A brand new John Lewis opened in Cambridge last Thursday morning. Endpoint developed the wayfinding scheme and managed the implementation of all internal signage elements. One of the UK’s most trusted brands, Endpoint is proud of its 8 year relationship with the partnership.
Baroue, pronounced ‘Ba-roo-ee’, is an exciting new retail concept for kids. The first store recently opened in Kuwait City, with a mission to make shopping fun (and make life a bit easier for Mum and Dad!). With everything from clothes and toys to a huge dragon playpen, Endpoint helped with product design and brand implementation.
Endpoint has been appointed by the John Lewis Partnership to provide brand implementation services for its first ever food hall, located at its Oxford Street store. This will include the development of both internal and external signage systems, building on Endpoint’s extensive knowledge of the retailer.
“Having worked closely with the John Lewis team for the past 8 years, we are delighted to be involved with the implementation of the food hall, which marks an exciting new direction for the retailer” said Genevieve Smith, project manager. “We strive to offer the Partnership the same level of reliability, value and service they offer customers. Our in-house helpdesk provides managers across all 26 stores with a dedicated resource, facilitating everything from the roll-out of their new identity to ensuring all stores were ready for the smoking ban”.
The food hall will be unique to John Lewis West End store, combining the offer of everyday grocery shopping with specialty products, all within a department store.