News

Belgian postal organisation De Post changes its name to bpost and develops a new visual and verbal identity. VIM Group is supervising the implementation of the new name and style that will become increasingly visible from September 2010.

The transformation is the result of large internal and external changes in recent years. From 2011 the postal market will be opened up completely, in Belgium and in Europe. In preparation for this shift, bpost achieved major change-projects in its services and workflow. With these changes, it strengthens its client focus and competitive edge.

Johnny Thijs, CEO of bpost: “The new logo is in line with the steady advances of the company in the last decennium. With this in mind, trusted properties of the logo design remained intact; they are modernised, fresh. With this new visual brand identity we want to carry out our modern company culture.”

The new brand identity has been designed by brand-agency Interbrand. In preparation for the implementation VIM Group member NykampNyboer mapped the impact of the change for the organisation in terms of budget and timings.

The implementation stage will start in September and continue gradually in order to guarantee a financially efficient execution. The application of the new identity effects more than 1,000 buildings, 6,000 operational vehicles as well as all mailboxes and company uniforms. Today Design is responsible for the design on the various brand carriers while VIM Group will supervise the entire process.

Belgian Minister Inge Vervotte (Civil Service and Public Enterprises) states: “This is the crowning glory on many change-projects that happened the last years. The entire postal staff worked hard to prepare their company for the future. With a new name and a modernised logo they face tomorrow resolutely.”

Hays, a global leader in specialist recruiting, has appointed Endpoint to manage the implementation of its new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia.  The new identity, designed by Interbrand, represents Hays’ determination to become market leader in global specialist recruitment.

Leveraging its global network VIM Group, Endpoint is currently conducting site surveys across Hays’ priority sites, producing brand schemes that translate the new identity across signage and office interiors.  Working with Interbrand, Endpoint has provided graphical and technical development and product specification to ensure the design intent is maintained when translated across signage. Endpoint is also responsible for value engineering, prototyping, procurement and installation of office signage and is scheduled to finish the programme by the end of April.

Gideon Wilkinson, Managing Director at Endpoint says, “Taking a central management approach whilst sourcing manufacturing and installation services locally is a cost-efficient method for global rollouts such as this. We have been able to leverage our international network of partners to ensure the supply chain provides the required level of quality and that the brand is applied consistently.”

Hays is Britain’s biggest recruiter with a market capitalisation of £1.4 billion and 324 offices in 28 countries.  Group Marketing Director at Hays, Sholto Douglas-Home says “We are an industry leader in terms of size and capability. We wanted to make sure our brand reflected that and boosted our presence in the market.”

Endpoint are proud to announce the sponsorship of the Transform Awards, the UK’s only dedicated celebration of rebranding, brand transformation and reputational change.

The awards have been judged by over 20 of the UK’s most esteemed branding consultants, academics and communications professionals.  The winners will be announced at an informal dinner, hosted by Communicate magazine, at the spectacular Tabernacle, Notting Hill on 2nd March 2010.

For a further details and a shortlist of entrants click here.

Emirates NBD, one of the Middle East’s largest banks by asset size, unveiled today its first fully rebranded branch, reflecting the successful conclusion of the merger process between Emirates Bank and National Bank of Dubai.

The unveiling of the rebranded Group Head Office of Emirates NBD in Deira, Dubai, which has also been entirely wrapped with the bank’s new corporate identity, will be rapidly followed by the UAE-wide brand integration of all 110 bank branches and 650 ATMs, the largest such network in the country.

The complete external and internal rebranding of the Emirates NBD domestic network is expected to be concluded in just 60 days, underscoring the bank’s commitment to efficiently finalising this significant stage of the merger process. In parallel, the bank is also rebranding its international network, including branches in Saudi Arabia, Qatar and the United Kingdom.

His Excellency Ahmed Humaid Al Tayer, Chairman, Emirates NBD, said:

“With the merger completed, Emirates NBD, which serves more than 1 million customers across the UAE, is firmly established as a national and international banking champion. Under its newly unified brand, the bank will continue to support the economic growth and diversification of the United Arab Emirates and wider region.”

Click here for more information on Endpoint’s involvement.

Click here for the full news article

Formula One racing driver Lewis Hamilton joined executive chairman Emilio Botin to unveil the new Santander branding in Tottenham Court Road, London as 722 Abbey branches are renamed as Santander over the next fortnight.

Endpoint was appointed to manage the rebrand of 722 branches within a challenging timeframe of 6 months. This involved the management of site surveys, brand schemes, procurement, statutory applications, supply chain management and installation supervision. Endpoint has now secured a further project with Santander to survey a number of branches for promotional opportunities.

In a statement Botin said: “This is a historic day for Santander as its name is firmly established on the UK high street”.

António Horta-Osório, Chief Executive of Santander UK, added: “The success of our UK business has given us the confidence to move to the Santander name now and with it deliver the next phase of our transformation program and make 1,300 branches available to our 25 million customers in the UK.”

Click here to see video