Liberty’s revenues soared following “renaissance” refurbishment
Liberty announced this week that the results of its “renaissance” last February had smashed every expectation as revenues last year soared by a fifth.
Against extremely tight timescales, Endpoint worked in partnership with Liberty’s in-house graphics team to create a signage design style within the store’s visionary environments. Geoffroy de la Bourdonnaye, The Regent Street department store’s chief executive said “the team worked faster, the work came in under budget, and we’ve had more attention as a result of the new look. Liberty is now the top curator of fashion and beauty in London.”
As a result sales rose almost 18 per cent across the 12 months, with fragrances, menswear and scarves leading the push over Christmas, helping group revenue rise 20 per cent.
For more information on Endpoint’s contribution to Liberty’s “renaissance” click here