News

Liberty announced this week that the results of its “renaissance” last February had smashed every expectation as revenues last year soared by a fifth.

Against extremely tight timescales, Endpoint worked in partnership with Liberty’s in-house graphics team to create a signage design style within the store’s visionary environments. Geoffroy de la Bourdonnaye, The Regent Street department store’s chief executive said  “the team worked faster, the work came in under budget, and we’ve had more attention as a result of the new look. Liberty is now the top curator of fashion and beauty in London.”

As a result sales rose almost 18 per cent across the 12 months, with fragrances, menswear and scarves leading the push over Christmas, helping group revenue rise 20 per cent.

For more information on Endpoint’s contribution to Liberty’s “renaissance” click here

Baroue, MS Retail’s pioneering new children’s retail concept, has been awarded Innovative Format of the Year at the World Retail Awards.

Working with the designer Gensler, Endpoint was tasked with product design and brand implementation for the 69,000 sq ft Kuwait City store.

Baroue combines theatre with entertainment space through the creation of a giant Sea Serpent central feature where children can play and their parents relax in an adjacent café. The store provides clothing, maternity wear and entertainment for children and although only in its first year is already proving scaleable for expansion throughout the Middle East. “A marvellous and engaging destination for kids and adults alike,” commented one of the expert judges.

Lukasz Balczewski, Endpoint project manager said “the main challenge faced by our team was translating 2D designs into 3D products. With so many brand elements throughout the store, it was crucial that the 3D product family matched the other hallmarks”.

As Baroue continues to grow, Endpoint’s recently opened Dubai office is now on hand to ensure that product design and consistency is maintained and each store champions this exciting new brand.

http://www.endpoint.co.uk/work/casestudies/baroue.html