Hays recruit Endpoint to implement new brand identity
Hays, a global leader in specialist recruiting, has appointed Endpoint to manage the implementation of its new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia. The new identity, designed by Interbrand, represents Hays’ determination to become market leader in global specialist recruitment.
Leveraging its global network VIM Group, Endpoint is currently conducting site surveys across Hays’ priority sites, producing brand schemes that translate the new identity across signage and office interiors. Working with Interbrand, Endpoint has provided graphical and technical development and product specification to ensure the design intent is maintained when translated across signage. Endpoint is also responsible for value engineering, prototyping, procurement and installation of office signage and is scheduled to finish the programme by the end of April.
Gideon Wilkinson, Managing Director at Endpoint says, “Taking a central management approach whilst sourcing manufacturing and installation services locally is a cost-efficient method for global rollouts such as this. We have been able to leverage our international network of partners to ensure the supply chain provides the required level of quality and that the brand is applied consistently.”
Hays is Britain’s biggest recruiter with a market capitalisation of £1.4 billion and 324 offices in 28 countries. Group Marketing Director at Hays, Sholto Douglas-Home says “We are an industry leader in terms of size and capability. We wanted to make sure our brand reflected that and boosted our presence in the market.”
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‘The Elements’ a multi-functional complex was completed and opened in late 2008. The site in Livingstone, Scotland comprises retail outlets, and housing, leisure and catering facilities. Endpoint managed the manufacture and installation of all high-level brand signage graphics for an extension building as part of the project’s final phase. We also developed, manufactured and installed an innovative wayfinding system designed by Saatchi X. Working with Saatchi X from the initial concept design stage, producing cost estimates, samples and program schedules, lead to a smooth and efficient contracting phase, saving the client time and money.