Following the Staples buyout of Corporate Express, specialist brand implementation network, VIM Group has been appointed to manage the rebrand of 35 distribution centres across Europe.

US stationery giant Staples announced the takeover of the Dutch wholesaler in June 2008 and are set to become global leaders in office supply distribution with a combined annual revenue of $27 billion.

NykampNyboer of the Visual Identity Management Group was awarded the rebrand work for European distribution centres. Nine sites within the UK & Ireland were identified and are being rolled out by fellow VIM Group members Endpoint.

Paul Veness, director of Endpoint explains, “We have improved each sites visibility and brand impact whilst minimising site expenditure. A consistent look and feel has been created for Staples across all 35 locations within 12 European countries. This has been achieved through central project management being executed by local partners.”

VIM Group operates a network of specialised organisations in Europe, USA, Canada, Australia and the Middle-East. They advise and support leading international organisations on every step of the rebranding process. They test, plan, manage and implement the actual physical changeover of branded assets such as signage, interiors, stationery, vehicles and equipment, uniforms, print media, and IT applications.