Apple

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Endpoint client news: John Lewis, Premier Inn & Apple named in the top 10 of the UK Brand Simplicity Index

Three of Endpoint’s long standing clients have been named in the top 10 of the Siegel & Gale UK ‘Brand Simplicity Index’.

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Endpoint client news: Apple make record profit.

Apple’s latest profits soared past expectations as sales of its best-known iPhone and iPad products more than doubled.

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Apple Covent Garden signage

The Big Apple in Covent Garden

Apple opened the doors to its largest retail store in the world on Saturday 7th August. The store, located in Covent Garden, is its second in central London following the success of the Regent Street outlet, which is officially the busiest in the world.

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Crowd mobs opening of Apple Rome store

Crowd mobs opening of Apple Rome store

"Any doubt about Italy’s enthusiasm for the Apple brand was extinguished by a soccer-style crowd of 500 first-day visitors who formed a scrum in front of the Roma Est (Rome) store seconds after the doors to the new mall were thrown open on Saturday" (ifo AppleStore).

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Apple store Southampton West Quay opens

Apple store Southampton West Quay opens

The first UK Apple Store of 2007, West Quay brings a new level of detailing to the already innovative retail environment. Extensive stainless steel cladding contrasted against the illuminated in-store graphics delivers a truly compelling experience.