Burj Views, The Lofts & Park Island
Signage & Wayfinding
Burj Views, The Lofts and Park Island are modern developments offering homes to single executives, couples and families. Each has its own podium levels featuring leisure deck, pool decks and fitness centres fit for urban living. The towers within have been placed generously to allow for the inclusion of luscious park and landscaped gardens. Both Burj Views and The Lofts are components of the Downtown Burj Dubai project, while Park Island is situated at the Waterfront on the west side of the Marina where residents will enjoy the view of the open waters.
Endpoint were appointed by Emaar Properties to develop a wayfinding strategy, design a signage system and oversee it’s production and installation for three of their prestigious new residential developments. Whilst having some structural elements in common, the aesthetics were tailored to suit the interior design schemes of each development. Completion of all three projects is scheduled for the first quarter of 2009. These stainless steel and glass prototypes show the general form of the sign family.
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