Dubai Marina Yacht Club
Wayfinding strategy & signage system
The new Dubai Marina Yacht Club, one of the largest private yacht clubs in the world, is set in the middle of the Dubai Marina area, sitting alongside the stunning marina Walk promenade. It forms the centerpiece of what will eventually become four marinas, hosting up to 600 yachts. The clubhouse will provide members with exclusive facilities and visitors will be able to enjoy the fine dining, bistro and retail outlets. It’s distinctive low rise architectural style sits in stark contrast to the surrounding tower blocks, lending the development a much more human scale.
The inspiration for signage scheme came from the yachts themselves, in terms of both form and materials; the distinctive shapes redolent of the hulls that occupy the marina itself. The scale of the signage is bold and confident, based on the principle of long range visibility, both in the external environment and across the open spaces of the clubhouse.
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