Emirates NBD
Brand implementation & rollout services
Following the merger of Emirates Bank and the National Bank of Dubai, Endpoint were appointed to deliver a Transition Plan to rebrand the 150 retail branches, 600 ATM’s and 2 corporate offices across the gulf region.
Endpoint conducted a full brand audit including all printed collateral. Stationery, documents and business cards were standardised and rationalised resulting in major cost savings for the bank.
The project is ongoing and we have a project management team deployed to the client’s office to facilitate the change with minimal down-time for the business.
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