Lloyd's
Improving the branded environment
Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories. Since early 2004 Lloyd's have been working on defining what their brand stands for in the insurance market, and developing a more systematic approach to expressing that distinctive essence of Lloyd's in every aspect of its business.
Whilst the famous Lloyd's building is still an icon of innovative architecture, the inside of the building has begun to lose its shine and is not the most productive working environment. As part of the work to improve the internal workings of the building - the rooms, receptions and public areas making them more consistent and more representative of Lloyd's at its best, Endpoint worked with branding agency Saffron and internal Lloyd's teams to develop and implement a bespoke signing system for the insurance market.
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