Nordea Bank
Brand implementation & rollout services
Nordea Bank AB is a Nordic financial services group operating in Northern Europe, based in Stockholm.
VIM Group was appointed to implement the new Nordea identity across 1250 locations in the Scandinavian region. A massive campaign, this rebrand involved five different language markets serving over 10 million private and 1 million corporate customers worldwide.
The scope of works included:
- Estate audit including signage, print and brand hallmarks
- Rationalisation of printed matter and stationery
- Development of IT tracking systems
- Development of comprehensive procurement strategy
- Roll out of signage across all branches
- Post-project support, including new builds and M&A
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