Premier Inn
Brand implementation & rollout services
Endpoint have worked with the Whitbread Group since 2002, from the initial identity refresh as Travel Inn, through the £500 million acquisition of Premier Lodge and subsequent rebrand to Premier Travel Inn, so when the strategic decision was made in late 2007 to rebrand to Premier Inn, Endpoint were the obvious implementation partner.
A huge undertaking, the project required the full scope of our services. At the front end this involved cost and time scenario planning for different rebrand options, presented to the executive team so that expectations were aligned. Rollout resource and production requirements, project organisation structure, full hardware production development, testing, procurement and supplier selection, statutory approvals, implementation management and budget control followed.
The extensive six-month rollout programme included new signage, building painting, feature illumination and reception improvement works across the 500 site estate.
Our approach ensured that the project was delivered on time and under budget whilst ensuring quality and completeness, and has subsequently helped Whitbread report continued strong growth and profitability.
With a clearly defined offer and strong visual identity Premier Inn are now expanding internationally. The new build pipeline has extended to sites in Dubai and India with Endpoint ensuring that brand standards are maintained and brand awareness maximised for these important growth markets.
Rebranding 500 sites in 6 months is extremely impressive as are the considerable cost savings Endpoint's processes have achieved. Our hotels have never looked better and Endpoint has played a pivotal role in making this happen.Gerard Tempest, Marketing Director Whitbread
Relevant expertise
Other case studies
Interested in our service - get in touch to discuss your requirements