Starbucks
Quality coffee in a quality environment
Howard Schultz took over the Starbucks 'gourmet' espresso bars in 1987 with the goal of letting the chain of coffee shops grow to become the Starbucks 'experience'. Starbucks has since become the world's number one with more than 5000 coffee shops in over 30 countries.
The VIM Group developed the web portal that organises the logistics processes surrounding the furnishing of the coffee shops throughout Europe, the Middle East and Africa (EMEA).
Each shop's appearance is seen as one of the critical success factors for the ‘Starbucks experience’, and centralised management of all furnishings is vital to ensure the customer experience is consistent.
The portal incorporates an extensive brand and technical manual and allows delivery managers to order the furnishings for the shop. For every regional market, the system defines the 'ideal mix' for furnishing and stock based on costs, delivery time and specifications. Improving the brand's purchasing regime results in significantly improved consistency for the Starbucks brand.
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