Vale Inco
Brand implementation & rollout services
After Vale acquired Inco, creating the world’s largest nickel business, VIM Group were appointed to implement the global rebrand to Vale Inco.
VIM Group managed the brand launch including a complete turnkey solution for hard assets from vendor selection through to budget management, procurement, manufacturing and installation oversight. The project is currently ongoing and is being implemented worldwide.
“I needed to know that the budget was under control at all times. When it came time to do the final budget reconciliation for the launch, we were within $836. This gave me the confidence required to move forward with the complete roll-out of all hard assets for the balance of the project.”Cory McPhee, Vice President Corporate Affairs, Vale Inco
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