William Hill
Store brand audits
Founded in 1934, William Hill has a network of licensed betting offices throughout the UK and is universally recognised as one of the world's leading bookmakers. Following the £500m acquisition of Stanley Leisure's betting shops, William Hill is now the biggest bookmaker in Britain.
Endpoint undertook over 600 rebrand audits for us throughout the UK and Ireland, carried out with efficiency and within tight time constraints. Their understanding has helped ensure our brand requirements are met across our portfolio of branches.Terry Egan, Design Controller
Ensuring that the 625 acquired UK and Irish outlets were re-branded without any dilution to the quality of William Hill's existing portfolio, we undertook a comprehensive brand audit programme. Site data and brand asset information was collated ensuring improved brand consistency and allowing for rapid supplier management, future store promotions and developments.
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