General Motors
Online brand management tool
GM is the largest automobile manufacturer in the world with their vehicles sold in over 200 countries. We have developed an online identity management tracker system that allows key brand managers, associated staff and suppliers to organise and report on the day-to-day management of GM's combined corporate identity rollout programmes.
It has provided a central system of consistent data and reporting, avoiding errors and duplication by members of the team with a marked reduction in administration. This centralised tool is used for the four integrated franchises of Vauxhall, Saab, Chevrolet and Opel in over 8,000 retail outlets throughout the UK and mainlane Europe.