General Motors
How do you ensure consistency across over 500 dealerships?
Online identity management
We have developed an online identity management tracker system that allows key brand managers, associated staff and suppliers to organise and report on the day-to-day management of GM’s combined corporate identity roll-out programs.
It has provided a central system of consistent data and reporting, helping to avoid errors and duplication by members of the team with a marked reduction in administration. This centralised tool is used for the four integrated franchises of Vauxhall, Saab, Chevrolet and Opel in over 500 dealerships across the UK.