The new identity, designed by Interbrand, represents Hays’ determination to become market leader in global specialist recruiting.

Leveraging its global network VIM Group, Endpoint conducted site surveys across Hays’ priority sites, producing brand schemes that translated the new identity across signage and office interiors. Working with Interbrand, Endpoint provided graphical and technical development and product specification to ensure the design intent was maintained when translated across signage. Endpoint was responsible for value engineering, prototyping, procurement and installation of office signage.

Gideon Wilkinson, Managing Director at Endpoint says, “Taking a central management approach whilst sourcing manufacturing and installation services locally is a cost-efficient method for global rollouts such as this. We have been able to leverage our international network of partners to ensure the supply chain provides the required level of quality and that the brand is applied consistently.”

Hays are Britain’s biggest recruiter with a market capitalisation of £1.4 billion and 324 offices in 28 countries.  Group Marketing Director at Hays, Sholto Douglas-Home says “We are an industry leader in terms of size and capability. We wanted to make sure our brand reflected that and boosted our presence in the market.”