Premier Travel Inn
Brand implementation & rollout services
Part of Whitbread Plc, the hotels and leisure group, Premier Travel Inn is the UK's largest hotel chain. Following the £505m acquisition of Premier Lodge we helped implement an ambitious six month rollout programme to rebrand all 460 hotels in the combined 28,000 room estate.
This massive undertaking required Endpoint's full range of disciplines, from budget preparation and site audits, through product development, procurement and implementation management. The programme was delivered within budget and on time, and involved installing thousands of new signs at all 460 hotels, making it one of Europe's largest signage programmes.