TGI Friday's
Branded environment
Credited as being the first American casual dining chain, TGI Friday's operates over 40 restaurants across the UK. New external identity guidelines came from the US and had to be re-engineered to European specifications and to suit the architecture of the estate.
We then managed the external refurbishment of 20 sites covering signage, illumination, awnings and landscaping. Feedback from the updated sites has been positive and shown a double digit increase in sales.