William Hill
Store brand audits
Founded in 1934, William Hill has a network of licensed betting offices throughout the UK and is universally recognised as one of the world's leading bookmakers. Following the £500m acquisition of Stanley Leisure's betting shops, William Hill is now the biggest bookmaker in Britain.
Ensuring that the 625 acquired UK and Irish outlets were re-branded without any dilution to the quality of William Hill's existing portfolio, we undertook a comprehensive brand audit programme. Site data and brand asset information was collated ensuring improved brand consistency and allowing for rapid supplier management, future store promotions and developments.