Nordea Bank AB is a Nordic financial services group operating in Northern Europe. VIM Group was appointed to implement the new Nordea identity across 1250 locations in the Scandinavian region. This was to be a massive campaign; the rebrand involved five different language markets serving over 10 million private and 1 million corporate customers worldwide. VIM Group’s solution encompassed:

• Full estate audit, including signage, print and brand hallmarks

• Rationalisation of printed matter and stationery

• Development of IT tracking systems

• Front office IT-tooling (Word, PowerPoint)

• Development of comprehensive procurement strategy

• Roll out of signage and wayfinding systems across all 1,250 branches

• Post-project support, including new builds and M&A activity