With 2670 branches worldwide, the Randstad Group is one of the largest recruitment services companies in the world.

To manage the quality of service, Randstad strives for uniformity in its processes and a consistent and powerful visual identity anywhere in the world. Consequently, VIM Group were appointed to implement an online brand portal to be used worldwide by marketing staff, suppliers and agencies. An interactive, online platform was created to share knowledge and experience, apply marketing campaigns worldwide and to outsource the execution, purchasing and delivery of printed media.

The brand portal has automated operational marketing processes – including the generation of adverts, flyers and business cards – resulting in reduced workload. A return on investment was realised within 6 months through reduced agency costs.